Take a look at this image, and tell me what you think of this study.

What they did was trace the eye movements of men and women as they looked at a particular advertisement.

Their results were very telling.

CLICK THE IMAGE BELOW TO SEE THE FULL VERSION:

at_first_glance_1

Interesting, isn't it?

Women immediately gravitate to the face, and then scan the rest of the ad.

Men are drawn to the sexual areas of the picture first, and then down the rest of the ad.

This has obvious implications in advertising, but also in the concept of male "eye control."

Don't stare at the boobies, guys. She knows when you do.
:)


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